COMMEMORATIVE VIP BEER-TO-GO
Blue Owl Brewing & Hold Out Brewing
Each year, Texas Craft Brewers Festival VIP attendees go home with a souvenir gift. For the largest festival in the state focused on exclusively Texas-brewed independent craft beer, no gift could beat BEER itself. That’s why for a second year we’re excited to send VIP ticket holders home with a special commemorative collaboration beer brewed by the folks at Blue Owl Brewing and Hold Out Brewing–two breweries whose teams play an integral behind-the-scenes role in helping us put on Texas Craft Brewers Festival.
Blue Owl Brewing President and Executive Brewer Jeff Young calls the result of this year’s collaboration “a Texas take on a classic German festbier”. It’s packaged in 16-ounce cans that boast a stunning label celebrating a well-known winged Texan, the Northern Mockingbird, designed by Austin-based artist and craft brewing industry member Elsie Greer.
VIP Ticket-Holders: make sure to pick up your four-pack of Fest Beer at the festival merch booth right by the main exit gate upon your departure from the fest! (And don’t forget, because unfortunately Texas law prohibits us from shipping it to you.)
All Festival Attendees: You’ll be able to sample Fest Beer (along with 16 other fun collaboration beers) by stopping by the Craft Pride Presents: PARTNERS in CRAFT Collaboration Tap Wall.
ABOUT THE BEER
Festbier | 5.9% ABV | 20 IBU
Description: A collaboration between Blue Owl Brewing and Hold Out Brewing made for Texans celebrating the Oktoberfest season while it’s still summer here in the Lone Star State. Fest Beer is a fresh take on festbier, which is a lighter version of the traditional märzens originally enjoyed during Oktoberfest. Slightly lighter in both body and color than its predecessor, ours also showcases Pilsner, Vienna, and Munich malts crowned by the addition of honey malted oats. The slightly sweet malt body is beautifully balanced by two lager-loving hops, Nobility and Evergreen, giving a refreshingly citrus, herbaceous, and floral finish. Prost, y’all!
Brewed & packaged with generous support from sponsors: BSG, White Labs, American Canning & PakTech.
Label design by Elsie Greer.
ABOUT THE ARTIST
Elsie has been part of the Austin art scene for over 10 years. She currently works at Blue Owl Brewing as their lead marketing and graphic designer while happily picking up freelance work for other local businesses and friends around town. Originally an oil painter and collage artist, “Expanding my tools from the canvas onto the computer have been both a challenging and illuminating experience. I’ve enjoyed intertwining the two and finding a balance between raw lines and clean illustrations.”
Outside of creating artwork, you can find her exploring new swim spots, playing fetch with her pup Gambit, and enjoying good food with good friends. Find more of her work at www.elsiegreer.com and on Instagram.