COMMEMORATIVE VIP BEER-TO-GO
Lucky Day | Session IPA
Blue Owl Brewing & Hold Out Brewing
Each year, Texas Craft Brewers Festival VIP attendees go home with a souvenir gift. For the largest festival in the state focused on exclusively Texas-brewed independent craft beer, no gift could beat BEER itself. That’s why for a third year we’re excited to send VIP ticket holders home with a special commemorative collaboration beer brewed by the folks at Blue Owl Brewing and Hold Out Brewing–two breweries whose teams play an integral behind-the-scenes role in helping us put on Texas Craft Brewers Festival.
Blue Owl Brewing President and Executive Brewer Jeff Young calls the result of this year’s collaboration “a juxtapositional delight of aggressively juicy hops and refreshingly light sessionability.” Your Lucky Day is packaged in 16-ounce cans brandishing artwork that celebrates the iconic Texan desert landscape by designer and illustrator Jessica Deahl.
VIP Ticket-Holders: make sure to pick up your four-pack of Lucky Day at the festival merch booth right by the main exit gate upon your departure from the fest! (Unfortunately Texas law prohibits us from shipping it to you if you forget, so make sure to stop by!)
All Festival Attendees: You’ll be able to sample Fest Beer (along with 16 other fun collaboration beers) by stopping by the Craft Pride Presents: PARTNERS in CRAFT Collaboration Tap Wall.
ABOUT THE BEER
Lucky Day
Session IPA | 4.5% ABV | 21 IBU
This collaboration between Blue Owl Brewing and Hold Out Brewing, features all the ample hop flavors and aromas of an IPA with a lower ABV so you can enjoy more craft beer as you reminisce about your time at the Texas Craft Brewers Festival.
Cheers, y’all – It’s YOUR Lucky Day!
Brewed & packaged with generous support from sponsors: BSG, White Labs, American Canning & PakTech.
Label design by Jessica Deahl.
ABOUT THE ARTIST
Jessica Deahl
Jessica’s work is recognizable from beer brands to other packaged consumer goods. She’s helped develop brands big and small, from California to Texas to Illinois. Her love of drawing has given her the opportunity to create silk screen posters and illustrations for some of her favorite bands and properties, and her love of beer has recently added another bullet point to my resume — published author.
Find more of her work at www.jessicadeahl.com and on Instagram.
Scenes from the Collaboration
Special thanks to these sponsoring suppliers for their generous contributions to the beer!
